Guest Post by Life Floor
By: Briana Massie, Marketing Manager for Life Floor (briana.massie@lifefloor.com)
Everyone experiences play in different ways. It’s the reason why there isn’t just one type of spray feature or just one type of pool. Aquatic environments are always changing and adapting to new trends and regulations in the industry. Likewise, aquatic facility directors and operators are constantly evaluating updates that will deliver increased value to their guests and members. In order to provide features that appeal to a wide variety of individuals, facility staff members need to choose what combination of elements will allow for limitless play for their intended audiences.
Providing options for guests to engage with a facility in different ways is a crucial component of play value. Play value directly influences guest perception of a facility and can be a determining factor of whether or not guests will return. For example, if a child has a better experience at a park farther away, parents may be more inclined to return to that park even if it is more inconvenient.