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WRPA 2021 Conference Breakout Session Block 4
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Session 4B: Day 2 Thursday, April 29 | 10:30 AM — 11:45 AM |
Our job as recreation professionals is to bring people together, to play, stay fit, socialize, and so much more. When COVID 19 hit and people could no longer congregate, everything we do was put on hold, programs were canceled, planning future programs and events stopped, and we began to lay off hundreds of employees. Seattle Parks and Recreations saw the impacts that the pandemic was going to have on communities long term and as a result, we decided to keep people connected by offering the best aspects of our in-person programs on-line. With no dedicated funding and some blood sweat, and tears, we completely transformed how we do business. By the Fall of 2020, we offered 108 programs with over 2,200 registrations. In this session, we will talk about how we did it, including successes and blunders, new partnerships we made, and our plans for the future of Virtual Programming.
Moshe Hecht, MPA, Sr. Recreation Program Coordinator, City of Seattle Parks and Recreation
Moshe Hecht, MPA is a Sr. Recreation Program Coordinator at Seattle Parks and Recreation where he has worked in various roles over the last 15 years. He has his master’s in public administration from the Evans School of Public Policy and Governance at the UW. Over his career he has led multiple transformative efforts for the department to better serve communities through recreation. Most recently he has been leading the Virtual Programming Team in response to the COVID-19 in order to provide safe recreation opportunities.
Katherine Ichinoe, Marketing Manager, Associated Recreation Council
Katherine received a BS from Western Oregon University where she studied graphic design and has been working in marketing and graphic design for nearly 15 year. Since then, she worked and designed in a print shop, advertised real estate, has a variety of marketing jobs with the Associated Recreation Council including her current position as Marketing Manager. As the Marketing Manager Katherine manages a team who is responsible for supporting the programming and marketing of recreation programs for the Seattle Parks and Recreation.
Session 4C: Day 2 Thursday, April 29 | 10:30 AM — 11:45 AM |
Over the next 20 years, the population across the USA is projected to grow by 10%. This will require new parks, trails, and open space as absorbing growth is no longer an option. As administrators, you must fairly and equitably finance growth to maintain a high-quality system. One of the best tools available is a well-thought-out land development and impact fee policy, designed to ensure that "growth pays its own way". In this session, participants will be introduced to funding methodologies and the important financial and legal ramifications inherent in land dedication and development policies. Participants will be introduced to the math and tools used to determine appropriate fees. We will discuss the importance of using an equity lens and the impact of discounting fees on founder-served communities. Participants will "do the math" with examples and leave with a checklist on the important steps needed to create, implement, and review policy.
Jeff Milkes, Project Manager CPRP, B.S., M.S., GreenPlay, LLC
Jeff Milkes is a Project Manager with GreenPlay, LLC currently working with parks and recreation agencies in Oregon, California, Nevada, Colorado, and Arizona completing long-term master planning efforts. Jeff is a former Parks and Recreation Director, manager, and supervisor. He served fifteen years overseas supporting the military in MWR positions, retiring as Community Recreation Officer. Jeff holds a B.S., in Parks and Recreation from the University of Oregon and an M.S., in Parks and Recreation from Texas A&M University. Jeff has served as a college instructor in leadership and has spoken at WRPA, ORPA (Oregon), and at NRPA Conferences.
Session 4D: Day 2 Thursday, April 29 | 10:30 AM — 11:45 AM |
In the ever-changing environments of aquatic centers during the COVID pandemic, leaders must challenge themselves to find innovative options for staff development, community partnership, and mission-driven programming. Attendees will discuss the evolution of aquatic center norms and work to define a new advocacy model for educating elected officials, staff teams, and community members.
Cory Hilderbrand, Community Services Manager, City of Irvine
Cory Hilderbrand is currently the Community Services Manager of Aquatics, Arts, and Human Services for the City of Irvine. He currently oversees a staff of 250 and manages day-to-day activities and two year-round aquatics facilities, two art-specific centers, three senior centers, and our ability center. Cory has worked in Aquatics and Recreation Management for over 20 years in both Washington and California. He is currently the President of the Association of Aquatics Professionals.
Lydie Gutfeld, Community Services Manager, City of Mission Viejo
Lydie Gutfeld has been presenting for over 10 years on topics ranging from active aging, contracting, leadership, marketing, and staff management. With over 25 years in recreation, she brings an energetic and passionate view to the definition of leadership. Lydie completed her MPA at California State University Fullerton in 2017 with honors and had the honor of being selected as the top fellow for the City Manager Fellowship internship. She currently works for the City of Mission Viejo where she is the Recreation and Community Services Manager responsible for Aquatics, Tennis, Recreation and fitness, teen programs, after school programs, special events, marketing, and staff development. Lydie has been a passionate advocate for aquatics and parks and recreation for many years and served in the presidential series on the CPRS State Board 2017-2020. She has developed numerous educational sessions to engage her audiences at various state, national and international conferences including California Park and Recreation Society, Nevada Recreation and Parks, Women in Leisure Services National, and Municipal Management Association Southern California, AOAP, and NIRSA.