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Breakout: Great Expectations: Can Revenue Goals and Equity Co-Exist?

 October 14, 2020 | 10:30 – 11:45 AM

Chris Nunes & Donna J. Kuethe

Session Description:
The roots of the Recreation Profession lie in the Playground Movement of the 1880’s. We were a social service created to keep children safe, but today we are asked to be a service that recovers all or part of its costs, while still providing a level of social services – can these expectations co-exist???  In this session, we will review how to identify and address community needs, address cost recovery goals, and meet the mandate for equity in services.  These two mandates can co-exist if a relevant service is provided based on planning, market segmentation, competition analysis, and financial performance monitoring.  

The overall goal of this session is to develop and understand approaches that can be implemented to produce recreation programs that meet cost recovery goals and at the same time addressing social equity by considering market conditions, consumer confidence and consumption patterns.


  • Develop an approach and plan to produce recreation programs that meet cost recovery goals while addressing social equity
  • Identify how to manage constraints, including change, to participation through developing relevant recreation programs
  • Identify market conditions impacting the consumption of recreation services 

Chris Nunes
, CPRE is the Director of Parks and Recreation for The Woodlands Township, in The Woodlands, Texas.  In that position, he oversees a $36.3 million operational budget and is accountable for the management of 148 parks, 15 swimming pools and aquatic facilities, and 220 miles of pathways. He speaks around the country (over 380+ times) on topics including business plans, contracting, creative programming, marketing, external funding, communication, leadership and succession planning.

Donna Kuethe
is the Executive Director for GP RED. Recently Retired as the Recreation Director for the Town of Moultonborough, NH a position held for 41+ years. Donna has been  recognized as an advocate, educator, leader and organizer for public recreation at the local, state, regional and national level. She has presented at many regional, state and national conferences on a wide variety of topics such as Emergency Preparedness, Professionalism, Personal and Professional Resiliency, Social Equity, Aquatics Risk Management.

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