Making Water Safety the Cool Family Tradition

Monday, February 3 | 3:05 PM - 4:20 PM

Session Description:

In this session, we will look at recapturing “Family Water Play”, and how both “Family” and “Play” relate directly to water-skilled, water-smart and water-strong community. “The Family that Swims Together, Stays Together”, is being revisited in 2020. So how do we make water-safety so enticing that families can’t wait to return and make aquatics their lifestyle? And how can we quickly turn aquatics into a healthier and more equitable activity for the community.

About the Speaker:

Kevin McCarthy

Kevin manages USA product development and sales for Foam Creations, manufacturers of XL Extralight® used in water rescue and water safety devices and other ergonomic applications. Kevin is founder of the water game SKWIM®, played internationally, and founder of SKWIM International, the nonprofit governing body. Kevin is Board Chairman of SKWIM USA a 501c3 nonprofit organization dedicated to teaching open-water safety skills in the context of game play. Coach McCarthy has 30+ years experience coaching and working in aquatic, general athletic and consumer products.