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August 2023 Spotlight Professional

Chuck Cuzzetto –  Kitsap County, WA

Describe the scope of your position in parks and recreation.

As the Public Relations and Communication Coordinator for the Parks Department, my role is to develop and implement communication, branding, and marketing strategies. I am responsible for creating plans for programs like special events, natural resources, and parks operations. I serve as the liaison between the County, the Department, community groups, partners, the public, governments, and other departments.

My responsibilities include coordinating and overseeing communication projects, conducting outreach initiatives, and managing marketing campaigns. I collaborate with various stakeholders, such as program managers, outreach staff, graphic designers, public communications managers, consultants, partners, and audiences. Together, we develop outreach materials like press releases, educational content, advertisements, website updates, signage, online applications, forms, and videos. I conduct audience research, ensure high-quality design, coordinate with print vendors, and evaluate the effectiveness of our materials.

I also serve as the website and social media coordinator, responsible for creating, maintaining, optimizing, and evaluating public-facing online content. This includes managing webpages, databases, social media platforms, search engines, videos, and applications. I conduct research, collaborate with stakeholders and technical experts, ensure content quality, and provide guidance as a subject matter expert. Additionally, I develop and maintain information management systems for evaluating program success and deliverables.

Collaboration is a crucial aspect of my role, as I work with other county departments, outside agencies, and community partnerships on various projects. By fostering cooperation, we can achieve common goals and create positive impacts within our community.

How long have you been with your present agency?

Two years.

What did you do before your previous role? (Background experience and previous careers)

Embarking on a journey filled with vibrant experiences, my background has been nothing short of extraordinary. As a student, I took my first steps into the professional world as a corporate events specialist, diving headfirst into the captivating realm of Vulcan Inc., with their flagship project, the renowned Experience Music Project, enveloping me in a world where art, music, and innovation converged.
 
As the orchestrator of unforgettable events, I had the opportunity to immerse myself in the creation of awe-inspiring spectacles that left guests spellbound. From breathtaking concerts that resonated with the rhythm of the city to groundbreaking exhibitions that pushed the boundaries of imagination, I was at the forefront of shaping moments that etched themselves into the memories of countless individuals.
 
Driven by an insatiable desire to explore new avenues and make a tangible impact, I charted a course towards the Washington State Department of Transportation, where I embarked on a thrilling expedition as part of their esteemed marketing department. It was here that I found myself intricately woven into the fabric of one of the most ambitious endeavors in transportation history: the launch of the iconic 520-bridge project.
 
During this colossal undertaking, I embraced the challenges and reveled in the opportunity to contribute to a monumental infrastructure project that would redefine the very essence of connectivity. Collaborating with brilliant minds and creative forces, I harnessed the power of storytelling to captivate audiences, unveiling the hidden marvels and transformative possibilities of this architectural marvel. Every milestone was a testament to the indomitable human spirit and the realization of collective dreams.
 
Yet, as the chapters of my journey unfolded, an unmistakable thread began to weave its way into the tapestry of my life—the profound call of civic responsibility and community service. It was through my ventures, both personal and professional, that I stumbled upon the true essence of my passion. A fire ignited within me, fueled by the desire to forge connections, empower individuals, and leave a lasting impact on the very communities that shaped me.
 
In the realm of civic duty, I discovered a boundless wellspring of fulfillment—a realm where selflessness and dedication intertwined. I eagerly sought out volunteer opportunities, eagerly embracing the chance to contribute to causes that resonated deeply within my soul. From spearheading initiatives that aimed to uplift underprivileged communities to working hand in hand with grassroots organizations to create lasting change, I became a champion of the power of collective action.
 

My journey, with its diverse tapestry of experiences, has shaped me into an individual with an unwavering commitment to fostering positive change, igniting sparks of inspiration, and uplifting those around me. It is in the realm of civic responsibility and community service that I have discovered my purpose—a purpose that propels me forward with boundless enthusiasm and an unyielding determination to leave an indelible mark on the world.

How have you participated in WRPA?

As an enthusiastic participant, I have had the pleasure of actively engaging with the Washington Recreation and Parks Association (WRPA). Embracing the spirit of community and recreation, I have taken part in various events and programs organized by WRPA that have enriched my experiences and brought me immense joy. From attending informative workshops and seminars to joining in on recreational activities, my involvement with WRPA has allowed me to connect with like-minded individuals, broaden my knowledge, and contribute to the development and preservation of parks and recreational spaces. The camaraderie and shared passion within the WRPA community have made my participation a truly rewarding and fulfilling experience.

What inspires you about the parks and recreation field?

The parks and recreation field serves as a boundless source of inspiration for me. What truly captivates and fuels my passion is the transformative power that parks, and recreational spaces hold in enhancing the well-being and quality of life for individuals and communities.

First and foremost, parks and recreational areas provide a sanctuary amidst the bustling chaos of urban life. They offer a haven of tranquility, where people can escape the demands of their daily routines and reconnect with nature. The beauty and serenity of these spaces inspire a sense of awe and appreciation for the world around us, reminding us of the importance of preserving our natural environment.
 
Parks and recreational activities foster a sense of community and social cohesion. They bring people together, regardless of their background or differences, creating a common ground for shared experiences, recreation, and leisure. From sports fields where friendly competitions are played to trails where hikers and bikers traverse together, these spaces promote social interaction, inclusivity, and the forging of lasting connections.
 
Parks and recreational facilities also serve as catalysts for personal growth and development. They offer opportunities for physical fitness, mental rejuvenation, and personal exploration. Whether it's engaging in sports, partaking in cultural events, or simply strolling through a park, these activities promote health, well-being, and self-discovery. They inspire individuals to push their boundaries, develop new skills, and embrace a more balanced and fulfilling lifestyle.
 
Additionally, the parks and recreation field play a vital role in environmental conservation and sustainability. These spaces serve as a platform for environmental education and awareness, fostering a sense of stewardship for our natural resources. They provide a living laboratory where people can learn about ecological systems, wildlife conservation, and sustainable practices, inspiring individuals to become responsible caretakers of our planet.
 
Finally, witnessing the positive impact that parks and recreation have on individuals and communities is truly inspiring. These spaces create opportunities for joy, laughter, and shared memories. They promote mental well-being, support physical health, and contribute to the overall happiness and vitality of communities. Seeing people of all ages and backgrounds come together, embrace nature, and thrive in these environments is a constant reminder of the vast power and potential of the parks and recreation field.
 
In summary, it is the ability of parks and recreation to enrich lives, foster community, promote personal growth, conserve the environment, and spread happiness that inspires me deeply. The field holds the potential to create positive change on both an individual and societal level, and I am continually inspired by its capacity to enhance the human experience and create thriving, vibrant communities.     

 

What is one creative solution you and your team have applied to a professional challenge?

One creative solution my team and I applied to a professional challenge was enhancing community education about selective tree thinning and its benefits to the environment using visual storyboards.

The challenge we faced was providing the right educational elements to the local community about the importance of selective tree thinning in our parks and green spaces. Many residents were concerned about the removal of trees and the impact it might have on the natural beauty of the area. We realized that we needed to find a way to communicate the ecological benefits of selective tree thinning in a visually engaging and informative manner.

To address this, we developed a series of visual storyboards that showcased the entire process of selective tree thinning, from the initial assessment to the final results. Each storyboard was carefully designed to explain the reasons behind tree thinning, which included improving forest health, reducing overcrowding, enhancing biodiversity, and mitigating potential hazards like wildfire risks.

The storyboards were strategically placed in high-traffic areas of the parks, such as near entrances, picnic areas, and popular trails. We also utilized digital platforms and social media to reach a wider audience, making the storyboards accessible to those who couldn't visit the parks in person.

The visual storyboards utilized captivating illustrations, graphics, and concise yet informative text to engage viewers of all ages. They showed the positive impact of selective tree thinning on the overall health of the ecosystem, highlighting how it allowed for healthier growth of remaining trees, increased sunlight reaching the forest floor, and the flourishing of various plant and animal species.

Moreover, the storyboards emphasized the long-term benefits of selective tree thinning, such as enhanced carbon sequestration and improved air quality. We also included real-life success stories from other communities that had implemented similar practices, showcasing the positive results they achieved over time.

To make the project even more interactive, we organized guided walks and educational tours in the parks, during which our knowledgeable staff members explained the concepts presented in the storyboards and answered any questions from community members.
The creative use of visual storyboards and interactive educational events proved to be highly effective in communicating the importance and benefits of selective tree thinning. It helped build trust and understanding within the community and generated support for sustainable park management practices. As a result, more residents became actively involved in conservation efforts, volunteering for tree planting programs and supporting future initiatives by the Parks Department.
 

Considering what you’ve learned throughout your career, what advice would you share with someone starting out in the parks and recreation field?

I once heard the term “passion comes from many places,” and that has always stuck with me. This phrase implies that the sources of our deepest interests, desires, and enthusiasm can be diverse and varied. Suggesting that the driving force behind our passion can emerge from different origins, experiences, and influences in our lives.

Overall, "passion comes from many places" emphasizes the multifaceted nature of what drives and motivates us. It encourages individuals to be open-minded, explore various interests, and embrace the diverse sources from which their passions may emerge. It also reminds us that passion is not limited to just one aspect of life and that we can find inspiration in many different places, leading us to live more fulfilling and purposeful lives.
 

So, remember that passion can come in many forms for your purposes and when working with constituents and colleagues.

What is one of your favorite moments as a parks and recreation professional?  What was your job title?

I can honestly say that one of my favorite moments was at the most recent (2023) WRPA Conference. At the conference, I was able to meet some amazing individuals who have left a lasting impression on me. They have helped me develop professionally and grow personally. My hope is to stay connected with my fellow “parksters” for a longtime to come. It’s not often you have the chance to meet like-minded individuals and nurture those relationships along the way. 

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