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Developing New Programs and Services That Are More Likely to Sell

Session Description

When it’s time to add new recreation programs to your offerings each season, how confident are you that they will be successful? Instead of launching new programs and waiting to see what sticks, we’ll explore a set of exercises and techniques you can use to brainstorm, test, and evaluate new program ideas before you even start writing that brochure description. In this workshop, you’ll have the opportunity to take a more thoughtful approach to expanding your program offerings and the customers you target, and understand some of the drivers and trends influencing today's consumers, all with the goal of increasing your new programs’ potential for success.

Learning objectives:

  • List new angles to shape your brainstorming for new program ideas that have a higher chance of success
  • Examine past successes and envision new program and recreation service ideas that build off of them
  • Test new ideas before offering them as a full recreation program
Speaker Information

 

Bobbi Nance, Recreation Results

An expert in bridging the gap between passion and proof, Bobbi partners with park and recreation agencies across North America to help them find value in their data, capitalize on trends, and push innovative thinking to increase their impact in the communities where they work. Her background as engineering physics major turned park & recreation professional turned consultant allows her to combine her knack for numbers, passion for people, and experience working across the country to tackle those tough (and sometimes intimidating) topics in a fun and approachable light while still focusing heavily on creating results using the same forward-thinking, momentum-building work that she was recognized for with the Havlick Award for Innovation in Local Government. For over 20 years, Bobbi has been providing workshops across North America for regional, state, and national conferences and schools, as well as on-site training for sports, recreation, and fitness organizations, local governments, and other companies trying to inject some passion and fun while getting down to work. She has also served as an instructor at Oglebay’s Revenue Development & Management School and NRPA’s Director School.