The Instagram Effect: How Social Media is Changing Our Relationship with Parks & Public Lands
Wednesday, April 22 | 2:45pm - 4:00pm
Session Description: We’ve all seen people taking selfies with bears and dangling from ledges — all for Instagram. In the last decade, social media, particularly Instagram, has changed the way we interact with parks and public lands in ways both positive and negative. Find out how you can engage your social media audience to encourage positive behavior in parks and public lands, raise awareness and build a community of advocates, and include more people from traditionally underrepresented groups in your parks and programs.
Learning Objectives:
- Attendees will learn how to develop a social strategy, and use available tools to simply and effectively connect with existing audiences and reach new people.
- Attendees will learn how to create a consistent, engaging social media voice for their agency, ensuring they’re able to accurately and positively represent themselves.
- Learning to use social media effectively is a critical step toward including more people from traditionally underrepresented groups in parks and programs.
Speakers: Warren Kagarise
About the Speakers: As digital engagement manager for King County, Warren Kagarise leads efforts to connect with its 2.2 million residents through digital and social media. Before joining King County, he served as communications coordinator for the City of Issaquah. During his tenure, Issaquah received national recognition for changing the city’s name to celebrate the Super Bowl, and for a Sasquatch-themed tourism campaign. A former journalist, Warren lives in Seattle, and spends his free time exploring the great outdoors throughout the Pacific Northwest.
|
