Social Media Outreach and Engagement: Creative Ideas for Soliciting Community Feedback
Thursday, April 23 | 2:30pm - 3:45pm
Session Description: This session will help you learn about creative social media strategies to engage with community members. In 2019, Seattle Parks and Recreation launched a comprehensive community engagement campaign around our strategic planning efforts. Through the campaign’s digital outreach strategies alone, we reached over 5,000 community members in a 4-month span. Learn how we provided visually engaging, compelling, simple and low-barrier ways for community members to provide feedback and to help us think big about the future of parks and recreation.
Learning Objectives:
- Participants will learn ways to gather community feedback through visually-rich, interactive and fun online communications campaigns.
- Participants will learn how to track and synthesize community feedback provided via social media outlets.
- Participants will learn ways to engage diverse groups of people via social media outlets, and how creating low-barrier ways for engagement can exponentially increase the number of people reached compared to traditional outreach and engagement efforts.
Speakers: Christina Hirsch, Rachel Schulkin
About the Speakers: Christina Hirsch has served as a Strategic Communications Advisor with Seattle Parks and Recreation since 2016 where she works on internal and external communications campaigns and helps manage the department’s social media accounts, blog and newsletters. Prior to joining the City of Seattle, Christina spent ten years working in the non-profit sector, including five years living in Honduras where she supported the communications efforts of NGOs involved in water, health, and food security projects in rural communities in Central America.
Rachel Schulkin serves as the Communications Manager for Seattle Parks and Recreation. She manages media requests related to park and recreation initiatives, as well as supervises a team that supports SPR’s website, social media, external and internal communications and marketing. She has worked in Communications with the City of Seattle for the past six years and is proud of her work in building and promoting Seattle’s universal preschool program. She loves the community building aspect of Seattle’s parks, pools, and recreation programs.
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