Building a Corporate Sponsorship Program
Thursday, April 23 | 10:35am - 11:50am
Session Description: Building blocks for a corporate sponsorship program. Sharing best practices and industry knowledge. We will discuss how we developed a robust corporate relations program at Metro Parks Tacoma. Why corporate funding makes sense, what are the pros and cons, and how to integrate sponsorship marketing into your programs, events and beyond. Crucial steps to develop a mission driven corporate partnership, industry trends such as diversity and equity and ways to capture data to customize your approach to secure funding dollars beyond event sponsorships.
Learning Objectives:
- Properly assess if a corporate sponsorship program is a fit for your brand, and how to integrate sponsorship marketing into your programs and events.
- Identify the next steps to develop a mission driven corporate partnership, such as identifying sellable assets, valuing such assets, and finding the right companies to approach as sponsors.
- Become aware of industry trends and identify ways to capture data to develop an approach to securing funding dollars beyond event sponsorships.
Speakers: Diane Brady, Elisabeth Albers
About the Speakers: Diane Brady brings her knowledge of how to use sponsorship marketing as a community outreach tool to connect corporations to their future customers and your park district. With over a decade of experience in the private sector sponsorship and media sales, Diane has created meaningful partnerships that bring organizations together to further marketing, outreach and funding goals. Using her experience in sponsorship procurement, advertising sales, marketing, and fundraising, Diane has established a robust corporate relations program for Metro Parks Tacoma.
Elisabeth brought two decades of non-profit fundraising experience to Metro Parks Tacoma and has been selling sponsorships at Point Defiance Zoo & Aquarium, Northwest Trek Wildlife Park, and throughout the park district for over seven years. Her skills include matching a company’s marketing needs with appropriate assets, brainstorming creative sponsor activation strategies, and effective stewardship of corporate contacts so that renewals are assured.
|
