WRPA 2019 Annual Conference and Tradeshow



Why Don't They Come?: Latinx Outreach Strategies 

Thursday, April 11 | 2:30pm - 3:45pm 

Session Description:

This cultural competency training is structured to provide participants an understanding of the diversity of the Latinx community, cultural traits and values, and demographics, and teach some best practices to reach out and communicate cross culturally. It includes a hands-on practical activity that could be a case study or simulated situations. The purpose of this workshop is to provide participants with the tools and information to be better prepared to reach out to Latinx populations with techniques that can be applied to other cultural groups. 

  • Participants will increase their understanding of the cultural values of Latinx communities.
  • Participants will acquire tools to reach out more effectively to Latinx populaions and other non-traditional groups.
  • Participants will learn how to start or expand partnerships with Latinx families.


Dr. Jose Garcia-Pabon, Professor and Latino Studies program director, Washington State University

About the Speakers:

Jose’s work includes the design and implementation of outreach programs to educate and support the Latino and immigrant population. His research and extension agenda include understanding the experience and needs of Latino, immigrant, and minority entrepreneurs, farmers, and youth. Further, he provides educational opportunities to Extension faculty, staff, and other professionals on cross-cultural communication with underserved, immigrant, and minority communities. Before WSU, Jose was the coordinator of the Community Food Systems and Sustainable Agriculture Program at the University of Missouri—Columbia. His 26 years of experience working with hard-to-reach and underserved communities is roughly equally distributed domestically (Minnesota, Missouri, Florida, Washington) and internationally (Germany, Peru, Bolivia, Nicaragua). 

Return to Schedule