WRPA 2019 Annual Conference and Tradeshow



The Program Brochure: Relevant or Relic?  

Thursday, April 11 | 9:00am - 10:15am 

Session Description:

Has the time finally come to transition away from the program brochure? Learn how online registration and mobile access are transforming the way customers seek information on programs. Look at new research conducted in partnership with the University of Washington on customer needs and discuss the potential benefits and barriers to going brochureless. In the end, participants can decide—relevant or relic?

  • Understand what recent customer research tells us about how customers want to receive information.
  • Learn how park and recreation agencies are adapting their communications tools to meet the changing needs of customers.
  • Learn how both print and digital brochures can each introduce and eliminate barriers to access.


Colin Walker, Department Marketing Administrator, Bellevue Parks & Community Services

About the Speakers:

Colin has been responsible for marketing recreation and parks programs and services for Bellevue Parks & Community Services for over ten years. In his current position as department marketing administrator, he is responsible for development and implementation of the departments marketing and communications plan. He has studied marketing in the context of municipal recreation since 2000, and continually seeks opportunities to improve customer access to information. Colin has a Bachelor of Science from Central Washington University, and a Master of Public Administration from Seattle University.

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