WRPA 2019 Annual Conference and Tradeshow



Sponsorship 101 

Wednesday, April 10 | 10:45am - 12:00pm 

Session Description:

Whether selling sponsorship in large or small markets, the concepts are the same. This session will appeal to organizers of events of all sizes in learning that selling event sponsorship is not about cold calling; its developing relationships and getting people to open the door. Learn from Washington Festivals and Events Association how participants can grow their event sponsorships for events of all sizes. 

  • Understand the importance of researching sponsors from the company's perspective.
  • Learn how to create a benefits package for sponsors.
  • Take away some keys to successful sponsorship sales.


Bruce Skinner, Executive Director, Washington Festivals and Events Association

About the Speakers:

Bruce is the former CEO of the Fiesta Bowl and author of the book “Event Sponsorship.” Bruce runs events in Port Angeles including the Sequim Irrigation Festival, North Olympic Peninsula Festival of the Trees, and the Sonny Sixkiller 6/16k race. Bruce Skinner is a highly regarded consultant to business and the special events industry.

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