Evaluating the User Experience
Track: Revenue/Customer Service

Wednesday, May 4, 2016 | 10:30 to 11:45 am

Speakers:
Nancy Kartes, Bellevue Botanical Garden Manager, Bellevue Parks & Community Services
Colin Walker, Community Relations Coordinator, Bellevue Parks & Community Services

Session Description:

Every facility struggles to collect the right data on customers' experiences. Learn how the Bellevue Botanical Garden has leveraged a variety of tools to understand how well it achieves its mission from the visitor perspective. It's all about connecting the dots: know yourself, your mission, your customers and your funders' objectives. See a demonstration of several tools that the Bellevue Botanical Garden and other Bellevue Parks & Community Services facilities are using to evaluate their programs and to ensure services are both relevant and effective.

Learning Objectives:

• Participants will discover tools that illustrate program and service relevance and effectiveness.
• Participants will gain an understanding of survey methodology.
• Participants will learn how localized survey data collection can support department-wide performance measures and data-based decision making processes