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Hands-On Approach to Marketing Sponsorships
Track: Business Administration

Friday, May 1st | 10:30 - 11:45am
Speaker: Juliene Hefter, Safety First Aquatics LLC
Room: 315


Description:  Has your budget been cut or new projects been put on the shelf for some time in the future?  Now is your chance to put that frustration to work for you and your community.  No project is too small or too grand for this type of program!  Participants will learn the nuts and bolts of designing and implementing an overall sponsorship and marketing program for your agency.  You will leave this session with a handbook that includes all the information that you need to develop a program.

Learning Objectives:

  • Participants will learn how to develop and implement a sponsorship and marketing program for their community.
  • Participants will leave this session feeling invigorated and energized regarding untapped financial opportunities within their communities.
  • Participants will leave this session with all of the tools needed to begin a sponsorship program within their community.

Speaker Bio: Juliene Hefter, Safety First Aquatics, LLC

Juliene Hefter is the founder of Safety First Aquatics, LLC and is the Executive Director/CEO for the Association of Aquatic Professionals.  She received her Bachelor of Science in Recreational Leadership from the University of Wisconsin, La Crosse and holds a Master of Science in Organizational Leadership and Quality from Marian College. She has a long and illustrious career in aquatics and park and recreation administration, and has been the Manager of Recreation Services for the City of West Bend, Park and Recreation Director for the City of Horicon, Supervisor of Recreation & Aquatics Director for the Fond du Lac School District, and the Park and Recreation Director for the Village of Germantown and the Deputy Director for the Wisconsin Park & Recreation Association.