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Science of Influencing: Small is the New Big
Track: Professional Development

Thursday, April 30th | 1:15 - 2:30pm
Speaker: Jeff Price, City of Everett
Room: 405


Description: When it comes to influencing and persuading others, it is often the smallest changes in our approach that can yield the biggest differences. This session will focus on the ‘rules of persuasion’, how subtle changes in how we communicate can impact other’s behavior, and how this can boost others' involvement in events, programs, and community initiatives. The university research and ‘real world’ applications are both compelling and overwhelming – subtle changes in how we communicate and market our programs and services can yield huge dividends, both to our customers and our bottom line. We’ll also see what Dorothy from the Wizard of Oz can teach us about the power of persuasion, too. Join us, won’t you?

Learning Objectives:

  • Participants will be able to recite the rules of persuasion and other influence strategies.
  • Participants will be able to list ways to utilize methods at their agency.
  • Participants will recite and recap definitions of key words.

Speaker Bio: Jeff Price, City of Everett

Jeff Price has provided presentations, workshops, and keynotes at more than 20 conferences both nationally and internationally on business development and leadership. He is the author of 2 books, and has had articles published in many local and national publications, including Parks & Recreation Magazine and Landscape Architect Magazine. He has consulted for a Fortune 500 company, the United States National Parks Service, and lumberjacks in Canada. Jeff holds an MBA and is currently on staff at a parks department in the Seattle metro area.