WRPA 2019 Annual Conference and Tradeshow



The Future of Customer Engagement: Delighting your Millennial Customers

Wednesday, April 10 | 1:10pm - 2:25am 

Session Description:

This session will help you learn who Millennials are, what makes them different from other generations, and their experiences growing up that impacted them. Learn how to make your organization’s services irresistible to Millennials and master techniques to leverage your Millennial customer base to drive innovation and your organization’s future vision.


Aaron McDaniel

About the Speaker:

Aaron is a corporate manager, speaker, and author with a passion for helping organizations better engage their Millennial customers and empower Millennial employees. At age 27, Aaron became one of the youngest ever to serve as Regional Vice President at AT&T, a Fortune 10 company, and he was part of AT&T’s Diamond Club, the top 1% of sales leaders worldwide. Aaron is currently one of the youngest members of the faculty at University of California Berkeley’s Haas School of Business and he has built a number of successful ventures, including three that were acquired and one that was featured on ABC’s Shark Tank.

Aaron is the author of The Young Professional’s Guide and has been written about in Forbes, Inc., Bloomberg BusinessWeek and US News & World Report. He has also been heard on CBS Radio & NPR, and has spoken to groups of executives and young professionals at top companies and organizations like The Ritz-Carlton Leadership Academy, Deloitte Consulting, Wells Fargo, UnitedHealth Group and many more.


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