WRPA 2019 Annual Conference and Tradeshow



Empowering your Millennial Workforce: Maximize your Gen-Y ROI

Wednesday, April 10 | 9:00am - 10:15am 

Session Description:

This session will help participants better understand their millennial workforce and teach them how to empower and retain top millennial talent. They will learn how to improve the return on investment (ROI) from the time and training resources put into young employees, improve retention, and gain insights into how they can revamp their employee engagement methods to appeal to and leverage the best traits of millennial staff.


Aaron McDaniel

About the Speaker:

Aaron is a corporate manager, speaker, and author with a passion for helping organizations better engage their millennial customers and empower millennial employees. At age 27, Aaron became one of the youngest ever to serve as regional vice president at AT&T, a Fortune 10 company, and he was part of AT&T’s Diamond Club, the top 1 percent of sales leaders worldwide. Aaron is currently one of the youngest members of the faculty at University of California Berkeley’s Haas School of Business and he has built a number of successful ventures, including three that were acquired and one that was featured on ABC’s Shark Tank.




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