WRPA 2018 Fall Leadership Summit

Date/Time: Tuesday, October 9 | 2:45 AM - 4:15 PM

Speaker: Jessica Sargent | The Trust for Public Land

Description: In this follow up session to “Making the Economic Case: translating park benefits into dollars and cents,” participants will work through the process of actually translating economic research into positive park outcomes. In this session which is part case study, part working group, the all-important questions “who is your audience?” and “what do you want them to do?” will be broken down as it applies to the research process. This will culminate in participants having the opportunity to trouble shoot challenges and opportunities specific to your agency as well as work through exercises on crafting economic messages to diverse audience types. 

Learning Objectives:

• Participants will learn from case studies how to translate economic data into effective presentations. 
• Participants will be able to direct their economic research process by identifying their specific audience and desired outcome. 
• Participants will leave with at least three economic messages that can be utilized in their agency’s financial strategies and funding requests.

Jessica Sargent is the Director of Conservation Economics for The Trust for Public Land. The Trust for Public Land creates parks and protects land for people, ensuring healthy, livable communities for generations to come. As The Trust for Public Land’s chief economist Jessica leads The Trust for Public Land’s Conservation Economics program which conducts research on the economic benefits of parks and land conservation at the local, regional, state, and national levels. Since 2007 she has overseen more than 40 economic benefits of parks and land conservation studies. Prior to joining The Trust for Public Land, Jessica worked at Industrial Economics, Incorporated where she conducted analyses of the costs and benefits of proposed environmental and natural resources policies, program evaluation, and natural resource damage assessment for various state, federal, and international agencies. Jessica holds a M. S. in Ecology and Environmental Sciences and a B.S. in Natural Resources from the University of Maine.